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In partnership with Dr. Mehmet Oz, ResMed and venture capital firm Pegasus Capital Advisors I helped oversee the launch of an industry-first non-contact sleep measurement device. In the process my team was able to secure media coverage surrounding the launch from top national and international outlets including USA Today, CNBC, Fox, and CNET among many others. We also worked with soccer legend Cristiano Ronaldo to promote the sleep system as a brand ambassador through both social and traditional media channels. In total, we reached more than 750 million online readers and drove more than 70,000 app downloads within a few weeks. As a result the newly launch app was listed as a top 25 health app on the Apple Store.